Advertising &
Marketing That
Drives Growth.
We help established businesses grow by combining performance advertising with executive-level marketing leadership — bringing clarity to where money is spent, how results are measured, and how growth is achieved.
Our Work Starts With
What Drives Results Fastest.
Then scales into a complete marketing system. Every engagement begins with performance — and builds toward compounding growth.
Google Ads Management
Predictable Demand. Measurable ROI.
Google Ads is often the fastest way to generate qualified leads — when it's managed correctly. We run Google Search, Display, and Performance Max with optional Bing Ads management.
- Keyword, ad copy & budget optimization
- Conversion-focused strategy (not just clicks)
- Closed-loop tracking: Ads → Website → CRM
- Bi-weekly strategy calls + weekly email updates
Fractional CMO
Executive Marketing Leadership Without a Full-Time Hire.
When advertising needs direction, alignment, and accountability, our Fractional CMO services provide senior-level leadership to guide growth. Ideal for established companies ready to scale.
- Implementation Day (in-person)
- Quarterly Strategy Days (in-person)
- Monthly Coaching & Annual Planning
- Weekly Accountability (virtual)
How These Work Together
Google Ads delivers immediate performance data. Fractional CMO leadership ensures budgets are allocated correctly, messaging is aligned, and channels support long-term growth. Result: advertising performs better because strategy leads execution.
Advertising & Marketing
Built for Growth.
Available project-based or retainer. Every engagement starts with the same three steps.
Discovery & Goals Conversation
We start by understanding your business, your market, and what growth actually means for you. No templates — just a real conversation about where you are and where you want to go.
Audit & Recommendations
We audit your current marketing, identify what's working, what's wasting budget, and where the biggest opportunities are. You get a clear picture before we spend a dollar.
Launch with Clarity & Accountability
We launch with defined goals, clear budgets, and measurable KPIs. You always know what's running, what it costs, and what it's producing — no black boxes.
Real Budgets. Real Channels.
Real Results.
We're actively managing over $150,000 per month in advertising across Google, Facebook, Instagram, YouTube, Billboards, Radio, TV, and more — across multiple industries and markets simultaneously.
Total Managed Spend Monthly
Advertising Channels Managed
Google · Facebook · Instagram · YouTube · Direct Mail · Billboards · Radio · TV · More
Industries We Serve
Real Estate · Landscaping · Tree Services · Restoration · Auto · Legal · Medical · More
Client Retention Rate (2024)
Michigan.Marketing transformed our Google Ads from a money pit into our top lead source. We finally know exactly what our ad spend is producing.
Sarah K.
Owner, Grand Rapids Home Services
Their Fractional CMO service gave us the strategic direction we were missing. Our marketing finally compounds instead of stalling.
Michael T.
Managing Partner, Kalamazoo Law Firm
Finally, a marketing team that actually understands Michigan businesses. They don't just run ads — they build growth systems.
Jennifer R.
Director of Marketing, Detroit Auto Group
Based in
West Michigan
Built for Michigan.
Driven by Results.
Michigan.Marketing was founded by Dillon McCurdy with a simple conviction: Michigan businesses deserve a marketing partner that understands their market, their customers, and their goals — not a cookie-cutter agency running the same playbook for everyone.
We combine performance advertising with executive-level marketing leadership. Whether you need Google Ads driving leads tomorrow or a Fractional CMO building your growth system for the next three years — we bring clarity to where money is spent, how results are measured, and how growth is achieved.
Michigan-First
We live here, work here, and understand the Michigan market like no national agency can. Local knowledge drives better results.
Results-Obsessed
Every strategy, every campaign, every dollar is measured against real business outcomes. Clear goals, budgets, and priorities — always.
Transparent Partnership
No black boxes. You see exactly where your money goes, what it produces, and what to scale next.
Marketing for Every Michigan Business
Stop Losing Customers
to Your Competitors.
Your competitors are investing in digital marketing. Every day you wait is another customer they capture instead of you. Let's change that.
Start the ConversationReady to Grow
Your Business?
Tell us about your business and goals. We'll respond within 24 hours with a clear plan for how we can help you grow.
West Michigan
Serving all of Michigan
Call or text anytime
We respond within 24 hours
What to expect
- Response within 24 hours
- No pressure, no obligation
- Clear plan before any commitment