Advertising & digital
Paid Social Advertising
Demand you create, not just demand you capture.
Search captures people already looking. Paid social reaches the people who don't know they need you yet — and it's where creative quality decides whether the budget works.
What you get out of it
- Reach into audiences that search alone will never surface
- A creative library that gets stronger every quarter
- Retargeting that recovers the traffic you already paid for
What we do
The deliverables
- 01Meta (Facebook and Instagram) campaign strategy and management
- 02LinkedIn campaigns for B2B and long buying cycles
- 03TikTok and YouTube for reach and category creation
- 04Ad creative produced in-house — static, motion, and video
- 05Audience building, retargeting, and exclusion hygiene
How we run it
The operating cadence
Creative is treated as the variable that matters most, and refreshed on a schedule
New concepts tested against a control instead of swapped on a hunch
Reporting ties spend to leads, not to engagement vanity metrics
Good fit
This is right for you if
- Visual products and services where the offer can be shown
- Businesses with an offer strong enough to interrupt a scroll
- Companies already running search and ready for the next channel
And when it isn't
Paid social rewards volume and iteration. On a very small monthly budget, your money usually works harder in search first.
We'd rather tell you that on a 20-minute call than six months into a retainer. Discovery is free, and sometimes it ends with us pointing you somewhere else.
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Wholesale
Print pricing
We buy print at trade rates and pass the cost through instead of marking it up.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Pairs with
What usually comes next
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Paid Social — get started
Let's talk paid social.
Tell us who you are and we'll set up a call. If this isn't the right service for what you're trying to do, we'll tell you which one is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region