Resources
Straight answers, no gatekeeping
The questions Michigan business owners actually ask before they hire — answered honestly, including when the answer is "don't spend money on that yet." This is the thinking behind how we work.
Guides
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
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Rather just ask us?
Bring the question to a call.
If you've read this far, you're the kind of operator we work best with. Tell us what you're trying to figure out and we'll give you a straight answer — on a call, not after a retainer.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region