Donor acquisition · Ad Grants
Marketing for Non-Profit
Stretch every dollar — including $10,000 a month of free ads.
Non-profits run on tight budgets and big missions. The good news: there's a real cost advantage waiting — Google Ad Grants give eligible non-profits up to $10,000 a month in free search ads — and the organizations that use it well turn awareness into donors and volunteers.
What's different here
How demand actually behaves
The Google Ad Grant is the headline opportunity, but it only works when it's managed like a real account — proper campaigns, conversion tracking, and a site that turns a click into a donation or a signup. Most non-profits either never activate the grant or waste it on untracked traffic; managed well, it's a standing source of free, high-intent reach.
Beyond the grant, non-profit marketing is a trust-and-retention discipline: email to steward donors, a clear site that makes giving easy, and storytelling that connects the mission to a specific ask. Donor lifetime value is real, so the systems that nurture and retain supporters often matter more than chasing new ones.
Where we focus
What moves the needle for non-profit
We run everything in-house, but these are the services that tend to matter most in this category — in the order we'd usually prioritize them.
Why us
We've spent real money in this category
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Belowretail
Print pricing
Trade buying power keeps print under retail, across a huge range of products.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Common questions
Non-Profit, answered
- What is the Google Ad Grant and can our non-profit use it?
- It's up to $10,000 a month in free Google Search ads for eligible 501(c)(3) organizations. Most qualify — the catch is that it has to be managed like a real account to produce results and stay compliant. We handle setup, campaigns, and tracking so the grant actually drives donations and signups.
- How can a non-profit market on a small budget?
- Start with the free leverage — the Google Ad Grant — then invest in retention: email stewardship and a site that makes giving easy. Donor lifetime value means keeping supporters is often higher-return than constantly acquiring new ones.
More industries
Categories we know
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Non-Profit — get started
Marketing built for non-profit.
Tell us about your non-profit organization and we'll set up a call. We've managed real budgets in this category and we'll give you a straight read on what to do first.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region