Dealer & contractor demand · B2B
Marketing for Roofing Supply
Own the contractors who buy by the pallet, not the piece.
Roofing supply is a B2B game with a contractor audience that buys on availability, price, and relationship. Marketing here isn't about one-off homeowners — it's about becoming the default dealer for the crews doing volume across your region.
What's different here
How demand actually behaves
Your buyers are professionals, and they search differently than consumers — for specific products, stock, and terms. That rewards a fast, well-structured site that makes availability and ordering easy, strong local and organic search for product and dealer terms, and account-based retention that keeps contractors coming back instead of price-shopping every job.
The relationship is the moat. A contractor who trusts your stock and your counter doesn't re-shop every order — so the highest-leverage marketing is often retention and reputation: review generation, email and SMS for restock and promotions, and a CRM that tracks accounts and reorders rather than treating every sale as new.
Where we focus
What moves the needle for roofing supply
We run everything in-house, but these are the services that tend to matter most in this category — in the order we'd usually prioritize them.
Why us
We've spent real money in this category
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Belowretail
Print pricing
Trade buying power keeps print under retail, across a huge range of products.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Common questions
Roofing Supply, answered
- Does a roofing supply dealer need digital marketing if business is relationship-driven?
- Relationships win the repeat order, but they start somewhere — and new contractors moving into your area search before they call. A strong local and organic presence plus retention systems protect the relationships you have and win the crews you don't.
- What marketing matters most for a building materials dealer?
- Local SEO for dealer and product searches, a site that makes availability clear, and retention — email, SMS, and a CRM that keeps contractor accounts loyal. The goal is to be the default, not the cheapest.
More industries
Categories we know
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Roofing Supply — get started
Marketing built for roofing supply.
Tell us about your roofing supply and building material dealer and we'll set up a call. We've managed real budgets in this category and we'll give you a straight read on what to do first.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region