B2B · long buying cycles
Marketing for Supply & Distribution
Be the supplier they find first and trust longest.
B2B supply and distribution runs on long buying cycles, repeat accounts, and trust. Marketing here isn't about impulse — it's about being discoverable when a business starts looking, credible enough to shortlist, and systematic enough to keep the account once you've won it.
What's different here
How demand actually behaves
Buyers research before they ever reach out, often comparing suppliers quietly for weeks. That rewards strong organic search for product and category terms, a site that answers real procurement questions, and content that builds credibility — so when a buyer is ready, you're already on the list. Paid search captures the active searches in between.
The long game is account retention. In distribution, lifetime value dwarfs the first order, so the highest-return marketing is often email, SMS, and a CRM that manages reorders, terms, and relationships across a long cycle — turning a one-time buyer into a standing account that reorders without shopping around.
Where we focus
What moves the needle for supply & distribution
We run everything in-house, but these are the services that tend to matter most in this category — in the order we'd usually prioritize them.
Why us
We've spent real money in this category
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Belowretail
Print pricing
Trade buying power keeps print under retail, across a huge range of products.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Common questions
Supply & Distribution, answered
- Does B2B distribution benefit from SEO?
- Significantly — B2B buyers research extensively before contacting a supplier, so ranking for product and category searches puts you on the shortlist before the conversation starts. It's often the highest-return channel for long-cycle distribution.
- How do we keep distribution accounts from price-shopping?
- With retention built into a CRM — reorder reminders, account management, and email and SMS that keep you present. When lifetime value dwarfs the first order, the marketing that matters most is the kind that protects the account.
More industries
Categories we know
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Supply & Distribution — get started
Marketing built for supply & distribution.
Tell us about your supply and distribution businesse and we'll set up a call. We've managed real budgets in this category and we'll give you a straight read on what to do first.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region