Northern Michigan
Marketing agency in Traverse City
Traverse City is Up North's commercial anchor — a tourism, wine-country, and cherry-growing economy where demand is sharply seasonal and marketing has to make the summer window count while filling the shoulder seasons.
We're a Michigan team working across Traverse City and Acme, Suttons Bay, Elk Rapids, and Interlochen — running advertising, web, and systems in-house, and holding every dollar accountable to leads and revenue.
What we do in Traverse City
Services for Traverse City businesses
The disciplines with the clearest local intent. Every one is run in-house.
We also run graphic design, print, email & SMS, AI implementation, video, and traditional media for Traverse City clients — see all services.
The Traverse City economy
Industries we market to
- tourism and hospitality
- wine and viticulture
- agriculture
- health care
- specialty manufacturing
Service area
Traverse City and Acme, Suttons Bay, Elk Rapids, Interlochen, and Williamsburg — across Grand Traverse County.
Market size
Northern Michigan — a year-round base of about 150,000 that swells each summer.
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Traverse City — get started
Marketing that works in Traverse City.
Tell us about your Traverse City-area business and we'll set up a call — into the accounts, the tracking, and the numbers, with a clear read on what to do first.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region