Advertising & digital
Email & SMS Marketing
The list you own is the only audience nobody can take away.
Ad platforms change their rules. Algorithms change their minds. Your list doesn't. Email and SMS are the cheapest revenue in marketing — and the most consistently neglected.
What you get out of it
- Revenue from customers you already paid to acquire once
- A subscriber list that grows into a real asset
- Promotions that can move traffic on demand
What we do
The deliverables
- 01Email marketing strategy, design, and send management
- 02SMS and text list building, including QR and in-store opt-in
- 03Automated nurture sequences for leads who didn't buy the first time
- 04Seasonal and promotional campaign calendars planned in advance
- 05Segmentation so the right list gets the right message
How we run it
The operating cadence
Campaigns planned on a calendar, not improvised on a Friday
Deliverability treated as a real discipline
Reporting on revenue per send, not open rates
Good fit
This is right for you if
- Businesses with repeat purchase or long consideration cycles
- Companies sitting on a customer list they've never used
- Retail and service businesses that need traffic on a given weekend
And when it isn't
If you have no list and no traffic to build one from, start with advertising. Email comes second.
We'd rather tell you that on a 20-minute call than six months into a retainer. Discovery is free, and sometimes it ends with us pointing you somewhere else.
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Wholesale
Print pricing
We buy print at trade rates and pass the cost through instead of marking it up.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Pairs with
What usually comes next
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Email Marketing — get started
Let's talk email marketing.
Tell us who you are and we'll set up a call. If this isn't the right service for what you're trying to do, we'll tell you which one is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region