Mid-Michigan
Marketing agency in Lansing
As the state capital and home to Michigan State University next door in East Lansing, the Lansing market blends government, insurance, and auto manufacturing — a stable, institution-heavy economy where long buying cycles are the norm.
We're a Michigan team working across Lansing and East Lansing, Okemos, Holt, and Grand Ledge — running advertising, web, and systems in-house, and holding every dollar accountable to leads and revenue.
What we do in Lansing
Services for Lansing businesses
The disciplines with the clearest local intent. Every one is run in-house.
We also run graphic design, print, email & SMS, AI implementation, video, and traditional media for Lansing clients — see all services.
The Lansing economy
Industries we market to
- state government
- insurance and finance
- automotive manufacturing
- higher education
- health care
Service area
Lansing and East Lansing, Okemos, Holt, Grand Ledge, DeWitt, and Mason — across Ingham County.
Market size
Mid-Michigan — a metro of roughly 540,000 people.
Across the state
Other Michigan markets
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Lansing — get started
Marketing that works in Lansing.
Tell us about your Lansing-area business and we'll set up a call — into the accounts, the tracking, and the numbers, with a clear read on what to do first.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region