West Michigan lakeshore · Google Ads & PPC
Google Ads & PPC in Holland
Predictable demand. Measurable ROI.
We run Google Ads for Holland businesses the way a West Michigan lakeshore market demands — measured against qualified leads and cost per lead, not clicks. Across the account base we manage over $2 million in annual ad spend.
What you get out of it
- More consistent lead flow instead of month-to-month whiplash
- Better cost per qualified lead, tracked over time
- Confidence in what's working and what to scale next
The Holland market
Built for how Holland actually buys
Search demand in Holland is shaped by its core industries — manufacturing, office furniture and automotive parts, and agriculture and greenhouses among them — and the auctions for those terms behave very differently. Holland blends a strong West Michigan manufacturing base with Lake Michigan tourism and a well-known Dutch heritage — a market where a family-business reputation and seasonal demand both shape how marketing should run. We build campaigns around the searches that actually convert in Ottawa and Allegan counties, hold a disciplined negative-keyword list so you stop paying for the wrong clicks, and track every lead from ad to CRM so you know which Holland-area searches are producing revenue.
Industries we market to here
- manufacturing
- office furniture and automotive parts
- agriculture and greenhouses
- tourism
- food processing
Also serving
Zeeland, Grand Haven, Saugatuck, Hudsonville, and Grandville — and the rest of Ottawa and Allegan counties.
Market
Holland, West Michigan lakeshore — a lakeshore market of roughly 120,000 across the region.
What we do
Google Ads & PPC for a Holland business
- 01Google Search, Display, and Performance Max campaign management
- 02Optional Bing Ads management for the audiences Google misses
- 03Keyword, ad copy, and budget optimization on a continuous cycle
- 04Conversion-focused strategy built around qualified leads, not click volume
- 05Negative keyword discipline that stops you paying for the wrong searches
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Belowretail
Print pricing
Trade buying power keeps print under retail, across a huge range of products.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Common questions
Google Ads & PPC in Holland, answered
- How much should a Holland business budget for Google Ads?
- It depends on your industry and how competitive the terms are — manufacturing and office furniture and automotive parts command very different costs per click in the West Michigan lakeshore market. We start from the cost per lead you can afford and work backwards, rather than quoting a flat number, and we'll tell you if search isn't the right first channel for you.
- Do you only serve Google Ads clients inside Holland?
- No — we're a Michigan agency and we run accounts across the West Michigan lakeshore area, including Zeeland, Grand Haven, and Saugatuck and the surrounding communities in Ottawa and Allegan counties. Geography matters for targeting, not for who we'll work with.
- Will I keep ownership of my Holland Google Ads account?
- Always. You own the account, the data, and the history. We manage it with closed-loop tracking from the click through to your CRM, and if we ever part ways you keep everything.
Google Ads & PPC across Michigan
Also serving these markets
More in Holland
Other services in Holland
See every market we serve on the Michigan locations page, or the full Google Ads & PPC overview.
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Google Ads & PPC in Holland — get started
Let's talk google ads & ppc in Holland.
Tell us about your Holland-area business and we'll set up a call. If Google Ads & PPC isn't the right move for what you're trying to do, we'll tell you which service is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region