West Michigan lakeshore · Fractional CMO
Fractional CMO in Holland
Executive marketing leadership without a full-time hire.
A Fractional CMO gives established Holland businesses executive marketing leadership — strategy, budgets, and accountability — at a fraction of the cost of a full-time hire, with the context that comes from working across the West Michigan lakeshore market.
What you get out of it
- Clear goals, budgets, and priorities the whole team can name
- Aligned teams and consistent execution month over month
- Marketing that compounds instead of stalling every quarter
The Holland market
Built for how Holland actually buys
Holland blends a strong West Michigan manufacturing base with Lake Michigan tourism and a well-known Dutch heritage — a market where a family-business reputation and seasonal demand both shape how marketing should run. For a Holland company competing in that environment, the gap is rarely effort — it's direction. We bring a senior operator who sets the plan against your real numbers, aligns the team you already have, and holds weekly accountability so strategy turns into execution. The result is marketing tied to revenue, informed by how buyers in manufacturing and office furniture and automotive parts actually make decisions.
Industries we market to here
- manufacturing
- office furniture and automotive parts
- agriculture and greenhouses
- tourism
- food processing
Also serving
Zeeland, Grand Haven, Saugatuck, Hudsonville, and Grandville — and the rest of Ottawa and Allegan counties.
Market
Holland, West Michigan lakeshore — a lakeshore market of roughly 120,000 across the region.
What we do
Fractional CMO for a Holland business
- 01Implementation Day on-site to align the team and set the plan in motion
- 02Quarterly Strategy Days, in person, to reset priorities against real numbers
- 03Annual planning — goals, budget allocation, and channel mix for the year ahead
- 04Monthly coaching for your marketing team or the person wearing the marketing hat
- 05Weekly accountability so plans turn into execution instead of documents
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Belowretail
Print pricing
Trade buying power keeps print under retail, across a huge range of products.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Common questions
Fractional CMO in Holland, answered
- What does a Fractional CMO cost a Holland business?
- A fraction of a full-time marketing executive's salary, on a retainer scaled to how much leadership you need. For most established West Michigan lakeshore companies that's the difference between affordable senior strategy and no strategy at all.
- Do you work on-site with Holland teams?
- In person when it matters — an Implementation Day to set the plan in motion and quarterly Strategy Days to reset priorities — and virtual for the weekly cadence in between. We're based in Michigan, so getting to Holland and Zeeland and Grand Haven is straightforward.
- Is this right for a small Holland company?
- It's built for established businesses ready to scale, not startups chasing a first customer. If you have a team executing marketing but no clear strategy behind it, that's exactly the gap a Fractional CMO fills.
Fractional CMO across Michigan
Also serving these markets
More in Holland
Other services in Holland
See every market we serve on the Michigan locations page, or the full Fractional CMO overview.
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Fractional CMO in Holland — get started
Let's talk fractional cmo in Holland.
Tell us about your Holland-area business and we'll set up a call. If Fractional CMO isn't the right move for what you're trying to do, we'll tell you which service is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region