Northern Michigan · Google Ads & PPC
Google Ads & PPC in Traverse City
Predictable demand. Measurable ROI.
We run Google Ads for Traverse City businesses the way a Northern Michigan market demands — measured against qualified leads and cost per lead, not clicks. Across the account base we manage over $2 million in annual ad spend.
What you get out of it
- More consistent lead flow instead of month-to-month whiplash
- Better cost per qualified lead, tracked over time
- Confidence in what's working and what to scale next
The Traverse City market
Built for how Traverse City actually buys
Search demand in Traverse City is shaped by its core industries — tourism and hospitality, wine and viticulture, and agriculture among them — and the auctions for those terms behave very differently. Traverse City is Up North's commercial anchor — a tourism, wine-country, and cherry-growing economy where demand is sharply seasonal and marketing has to make the summer window count while filling the shoulder seasons. We build campaigns around the searches that actually convert in Grand Traverse County, hold a disciplined negative-keyword list so you stop paying for the wrong clicks, and track every lead from ad to CRM so you know which Traverse City-area searches are producing revenue.
Industries we market to here
- tourism and hospitality
- wine and viticulture
- agriculture
- health care
- specialty manufacturing
Also serving
Acme, Suttons Bay, Elk Rapids, Interlochen, and Williamsburg — and the rest of Grand Traverse County.
Market
Traverse City, Northern Michigan — a year-round base of about 150,000 that swells each summer.
What we do
Google Ads & PPC for a Traverse City business
- 01Google Search, Display, and Performance Max campaign management
- 02Optional Bing Ads management for the audiences Google misses
- 03Keyword, ad copy, and budget optimization on a continuous cycle
- 04Conversion-focused strategy built around qualified leads, not click volume
- 05Negative keyword discipline that stops you paying for the wrong searches
Why us
The receipts
$2M+/ year
Managed Google Ad spend
Across service, real estate, and supply businesses — budgets we are accountable for every month.
15+years
Graphic design experience
Brand and creative work that predates most of the agencies you're comparing us to.
Belowretail
Print pricing
Trade buying power keeps print under retail, across a huge range of products.
Agencyrate
CRM pricing
Our platform pricing is the rate we get as an agency partner — not retail per-seat.
Common questions
Google Ads & PPC in Traverse City, answered
- How much should a Traverse City business budget for Google Ads?
- It depends on your industry and how competitive the terms are — tourism and hospitality and wine and viticulture command very different costs per click in the Northern Michigan market. We start from the cost per lead you can afford and work backwards, rather than quoting a flat number, and we'll tell you if search isn't the right first channel for you.
- Do you only serve Google Ads clients inside Traverse City?
- No — we're a Michigan agency and we run accounts across the Northern Michigan area, including Acme, Suttons Bay, and Elk Rapids and the surrounding communities in Grand Traverse County. Geography matters for targeting, not for who we'll work with.
- Will I keep ownership of my Traverse City Google Ads account?
- Always. You own the account, the data, and the history. We manage it with closed-loop tracking from the click through to your CRM, and if we ever part ways you keep everything.
Google Ads & PPC across Michigan
Also serving these markets
More in Traverse City
Other services in Traverse City
See every market we serve on the Michigan locations page, or the full Google Ads & PPC overview.
Free tool · No call required
Know what a lead costs you
Most businesses can tell you what they spent last month. Far fewer can tell you what it produced. This is the spreadsheet we'd build for you in week one — take it and use it, whether or not we ever speak.
- Monthly Tracker
- Twelve months of spend, leads, qualified leads, customers, and revenue. Cost per lead, close rate, CAC, and ROAS calculate themselves.
- By Channel
- The same numbers split by Google Ads, paid social, SEO, email, direct mail, and referral — so you can see what to cut and what to scale.
- Dashboard
- Targets versus actual, with variance signed so positive always means you're winning. Charts for cost per lead and spend against revenue.
Excel · Works in Google Sheets and Numbers · 4 tabs
Marketing Metrics Dashboard
Tell us where to send it.
Google Ads & PPC in Traverse City — get started
Let's talk google ads & ppc in Traverse City.
Tell us about your Traverse City-area business and we'll set up a call. If Google Ads & PPC isn't the right move for what you're trying to do, we'll tell you which service is.
- Response time
- One business day, from a person who read what you sent.
- Based in
- Michigan — working across Michigan and the Great Lakes region